TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and streaming se